Business Communication - II FYBcom Sem 2 Sheth Publication

• Publisher : Sheth Publication
• Author: Doctor, Hussaini, Chakne
• Edition: 2023
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Business Communication - II FYBcom Sem 2 Sheth Publication book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for B.Com (Bachelor of Commerce ) 1st year second semester published by Sheth publication.The knowledge gained through the study of this subject will be useful to the students of all through their in accounting  professional lives

  Unit 1 : Group Communication
  1. Interviews :
  Group Discussion, Preparing for an Interview
  Types of Interviews – Selection, Appraisal, Grievance, Exit, Online
  2. Meetings :
  Need and Importance of Meetings, Conduct of Meeting and Group Dynamics
  Role of the Chairperson, Role of the Participants
  Drafting of Notice, Agenda and Resolutions
  Types of Secretaries – Company Secretary / Private Secretary, Functions of Secretaries (only to be discussed and not to be assessed)
  3. Committees and Conferences :
  Importance & Types of Committees,
  Meaning and Importance of Conference
  Organizing a Conference
  Modern Methods : Skype & Webinar
  4. Public Relations :
  Meaning, Functions of PR Department
  External and Internal Measures of PR
  Crisis Management, Press Release

  Unit 2 : Business Correspondence
  1. Trade Letters :
  Letters of Inquiry, Letters of Complaints, Claims, Adjustments,
  Sales Letters, Promotional Leaflets and Fliers,
  Consumer Grievance Redreesed Letters,
  Letters under Right to Information (RTI) Act